Linen is the world’s strongest fiber and the durability of linen means it lasts longer than other materials. Flax plant is very resilient, can grow in poor soil, and requires very litle water. There is very little waste with flax; other part of the plant, like the seeds, can be used to produce linseed oil or flax seeds for consumption. It is also biodegreable and recycable. Weave of linen fibers allows for airflow which keeps clothing away from the skin. Allows heat to escape, improving cooling system. Anti-cling and anti-static feature of the fabric billows out away from the body to dry out any moisture and become cool again. They will not loose their shape after washing, in fact, they will become softer and more pleasant to the skin overtime.